Always Make a Good Impression: Social Media Brand Impressions
comScore and Facebook have produced an excellent explanation of branded content that they call “Social Media Brand Impressions” their full report can be found at here. There are four primary methods for delivering a social media brand impression: Page Publishing, Stories about Friends, Sponsored Stories and Ads with Social.
Page Publishing
Page Publishing impressions are unpaid and appear on the Facebook Fan Page wall and may also appear in the Newsfeed of a Fan or Friend of a Fan. 100% of the Ad Age Top 100 Advertisers have a Facebook Fan Page. See Kizata posts on Social Media for Retail featuring McDonald’s and Subway.
Stories about Friends
Another unpaid impression is a Story about a Friend. This occurs when a Friend actively engages a Facebook Page and that engagement becomes visible in a Friend’s wall or in the Newsfeed. These impressions may appear to Fans and Friends of Fans. By adjusting their subscriptions to Friends, Facebook users can control how much they see from each of their friends and what types of stories appear in the user’s News Feed.
Sponsored Stories
Sponsored Stories are similar to Stories about Friends but are paid. These are distributed more broadly that the Newsfeed and appear in the right-hand column to Fans and Friends of Fans. In Matt Lawson’s article “How Facebook Sponsored Stories Can Boost Engagement” published on Mashable, he describes the four options to consider:
- Domain Story: Allow you to direct users from Facebook to your website. When A visitor comes to your site while logged into Facebook and Likes your site, a story is generated in the Newsfeed such as “Jane likes X site.” Sponsoring such stories increases the visibility for these kinds of posts, either in the News Feed or on the sidebar. Jane’s friends probably belong to the same target market as Jane, and ideally find Jane credible.
- Page Like Story: Page Like stories promote when a user Likes your Facebook page. These stories are useful for growing Facebook Fan Page Likes.
- Page Post Story: If a user visits your Facebook page and leaves a glowing review, Page Post Stories allow you to turn this endorsement into an ad.
- Check-In Story: Checkin-Stories allow advertisers to turn a users check-in to a store location into an ad.
Ads with Social
Facebook Ads are messages that come directly from advertisers that appears to Friends of Fans. These ads are powerful tools that can be highly effective. Research in 2011 conducted by Merchant Circle found that 65% of small businesses that used Facebook Ads would use them again – yet only 22% surveyed had used such ads.
Related articles
- McDonald’s Model for Social Media for Retail (kizata.com)
- Subway Leads the Way in Social Media | Social Media For Retail (kizata.com)
- 3 Strategies to Boost Your Business With Social Media (socialmediatoday.com)
On March 11th the iPad 2 will be available, retailing as low as $499. It will sport a thinner frame, faster processor, better battery, and coolness. The MacBook Pro sells for more than twice as much – retailing for $1199. Although iPads and MacBooks are completely different tools, the question remains. Could an iPad 2 [...]
It’s 9:20pm and I am sitting in a bustling cafe. Every table taken, lattes are being served, my son and I have laptops open, earphones on, getting our cafe time in. Yet paradoxically, we are not really in a cafe, we are in a bookstore. Bookstores are destined to soon be a thing of [...]
Trackbacks Trackbacks refers to a communication from one website to another that the first website has a link to the second. Most blogging platforms have this functionality built-in. When content is published and contains links to another website, the originating website sends a message to the linked-to website. If that site supports trackbacks then that [...]
Social Media will significantly change how people learn around the world and in the United States. The undergraduate college experience will soon be a luxury reserved for the the wealthy. Factor 1: Current education system is inefficient The current education system in the United States is very inefficient. Students learn in rigid cohort groups based [...]
With 500 million registered users, facebook is a great place to connect with existing customers and to attract new customers. To begin, you will need a facebook Page. Here is a 4 Step process for configuring a free facebook page. Step 1: Create a new Facebook account or use an existing account To [...]
Google Search Just got a new Job! I think I’ll Google my new manager. Received two references for a Financial Analyst from a trusted friend. I think I’ll Google them. I need a realtor and have received three referrals from a friend. I think I’ll Google them. Reference Prices At a car dealership and see [...]
Factor 1: Facebook Business Pages Facebook Pages are web pages hosted in the Facebook network intended for business, organizations and brands to broadcast information and enable people to connect with them. Businesses can use Facebook Pages to engage their audiences and capture new audiences through friend recommendations, News Stories, Facebook Events, etc. Daily statistics called [...]
Often we are not aware of the commercial value of the skills and talents that we posses. So how much are our skills worth? That’s a difficult question. But I’ll try to give a quick answer. By definition your skills are worth what someone is willing to pay you for them. So if [...]
You have world-class gifts, talents and skills. However, you may not be aware of them. Additionally, you may not have considered how to make money using your unique abilities. The Internet and social media tools have enabled business in new and exciting ways and these new opportunities may enable you to launch a business that [...]
The question is frequently raised to me – What is the best computer? That is a difficult question because what is best for one person may not be best for another. However, I am determined to take a stand today. I have owned lots of personal computers: TI-99/4A, Apple IIe, Apple IIc, Amiga 2000, lots of IBM ThinkPads, lots of [...]
